Winning sports fans through mobile
High-street pub brand O’Neill’s tasked us with developing a mobile-optimised mechanic to drive trade, specifically in support of its walk-in food promotion, during live rugby and football fixtures at...
View ArticleThe average cost of conversion? 14p
How targeted social-media advertising can provide a cost-effective foundation for database recruitment and conversion. The post The average cost of conversion? 14p appeared first on Connecting Element.
View ArticleA digital-only campaign with multi-channel impact
Crown Carveries wanted to mark Armed Forces Day (28 June 2014) by offering a free breakfast or main meal to members of the armed forces – both serving and retired – following the success of similar...
View ArticleA social success for the University of Birmingham
The University of Birmingham needed a cost-effective campaign to boost their summer open day registrations. Find out how our social media specialists exceeded expectations. The post A social success...
View ArticleMastering a multi-location web build
The UK’s largest care provider, Four Seasons Health Care, tasked us with building a new website focusing on UX and multi-location requirements to replace their inflexible, aging site. The post...
View ArticleCreating focused web traffic for Carlsberg UK
We helped Carlsberg UK to organise its complex online content; helping to attract and engage multiple target audiences via search engines, encourage exploration and establish an email database. The...
View ArticleA successful win-back campaign
Our two-tier email campaign re-engaged 20% of lapsed customers across six Mitchells & Butlers brands’ databases. The post A successful win-back campaign appeared first on Connecting Element.
View ArticleBig results for our personalised student video
How we helped the University of Birmingham achieve a record intake of undergraduates – through the power of our cost-effective, personalised video application. The post Big results for our personalised...
View ArticleBoosting sales through promotion seeding
The world’s largest heating and plumbing product distributor, Wolseley, made a return on investment 17 times over thanks to our offer seeding and conversion tactics. The post Boosting sales through...
View ArticleDriving footfall and feedback with personalised email campaigns
Our personalised campaign split-tested two offers to encourage email subscribers through the doors of selected Harvester restaurants. The post Driving footfall and feedback with personalised email...
View ArticleBoosting user experience with heat-mapping analysis
Our client Four Seasons Health Care wanted to enhance user experience by understanding more about how people used its website, so we used heat mapping to gather insights and ideas. The post Boosting...
View ArticleUsing cost-effective web design to deliver e-learning brilliance
In the UK, mentoring support helps many police officers develop their careers – and our client Promotion Prep wanted to make this service more accessible by creating online learning courses. Find out...
View ArticleEngaging families with multichannel inspiration
We created a Family Days Out website portal for restaurant brand Harvester, attracting parents with rewards and helping them share ideas for entertaining their broods over summer – while boosting the...
View ArticleBoosting sales through promotion seeding
Discounted Heating made a return on investment 17 times over thanks to our offer seeding and conversion tactics. The post Boosting sales through promotion seeding appeared first on Connecting Element.
View ArticleGoing the extra mile: PPC for hotels
For multi-unit hotel brands with locations all over the UK, it’s very important that potential guests can find the most relevant venues via search engines – and then enjoy a logical, accessible user...
View ArticleSeasonal success on social media – increasing reach with a Christmas quiz
The best social content is simple, engaging and highly shareable – so that’s exactly what we set out to achieve with our Christmas quiz for Toby Carvery. And it worked rather well. Very well, in fact....
View ArticleBrand building with Me and My Golf
A clearly defined brand platform and tone of voice are the cornerstones of effective marketing communications. Here’s how we helped a successful sports client express the who, what, how and why of...
View ArticleUser-generated content hub drives brand awareness for national bus company
User generated content (UGC) is the ultimate way to drive brand awareness and create engagement with your customers. So, when Megabus came to us asking for help to engage with their loyal followers, we...
View ArticleImproving student experience with an app
The ‘On Tap’ app for Birmingham City University is the first of its kind, enabling students of the marketing school to receive important notifications and resources directly to their smartphones. The...
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